case studies
Marks & Spencer: PlanA
Marks & Spencer is partnering with two UK charities, PURE the Clean Planet Trust, a carbon offsetting charity and The Converging World who raise money to fund renewable energy projects around the world. Every time you use the Yahoo search engine a share of the search advertising revenue is donated to these charities.
By using Yahoo as our search engine, we will support carbon emissions reduction projects in Tamil Nadu and help support the communities in this region. We currently source footwear, accessories, handbags, socks, underwear, leisurewear and nightwear from over 20 factories in Tamil Nadu.
Although Tamil Nadu is one of the more developed parts of India, it is one of 12 Indian regions that have an "alarming level of hunger" according to the 2008 Global Hunger Index and there's a great deal of poverty in the rural areas.
By using Yahoo search we want to raise enough money to equal the emissions associated with our business travel.
